Delta Xi Phi Helps Launch Major National Marketing Campaign for Greek Life
There is a new story being told about fraternities and sororities, and Delta Xi Phi is proud to be a part of it.
A marketing campaign called “ReThink Greek” was launched this fall and built by Innova (InnovaGreek.com), a marketing company focused on growing fraternities and sororities. It’s described as “a radical national marketing campaign to shape the future of fraternities and sororities…targeting unexpected students who value a modern approach to Greek Life.” Dozens of campuses and inter/national fraternities and sororities are participating in the campaign.
The website, www.ReThinkGreek.com, is the central hub of the campaign. Along with all the other marketing materials, the site is aimed at high achieving, low-risk, thoughtful, selfless students and their parents. You can read the press release and see some of the additional materials here.
The ReThink Greek campaign was born from the lack of a single, positive, inclusive narrative for the entire fraternal industry. ReThink Greek approaches promoting Greek Life from two angles. Through some of the marketing efforts, the campaign makes a direct and bold approach, sharing the power of Greek Life in no uncertain terms. Through other marketing efforts, the campaign takes a more subtle approach — the language, design, videos, and materials speak to students who want something “more than the typical college experience.” In these efforts the campaign is hinting at the wonder of Greek Life, and directing prospective members and their parents to AvoidAverage.com (which redirects to ReThinkGreek.com).
Delta Xi Phi members can participate in ReThink Greek through social media or by connecting your campus community with the campaign. Follow @ReThinkGreek on Twitter, Like www.Facebook.com/ReThinkGreek on Facebook, search and share images tagged with #ReThinkGreek on Instagram, and check out the powerful collection of stories and posts at www.Pinterest.com/ReThinkGreek